Should you sell your Westlake, TX home in 2026 before the Entrada mixed-use development brings 322 new residential units to market and potentially shifts local supply dynamics?
Not necessarily. Entrada’s luxury price points (townhomes starting around $3 million) serve a different buyer pool than most Westlake resale homes, and the phased rollout means inventory won’t flood the market overnight. But your timing strategy depends on your property type, proximity to development activity, and personal goals.
Why This Question Matters Right Now in Westlake and Keller
If you live in Westlake or Keller, you are watching your town transform in real time. Entrada, the 85-acre Catalan-inspired mixed-use development at the southeast corner of State Highway 114 and Davis Boulevard, is no longer a rendering on a planning board. The parking garage is 95% complete. Restaurant permits for Primos, Dahlia, and Parliament are pending. La Cima townhome foundations are in progress, with 18 units priced around $3 million each. And a four-story mixed-use building with 10 condo units just received its permit at 49 Arta Drive.
For a town of roughly 1,500 to 2,400 residents, adding over 300 residential units is a significant proportional increase. We understand why homeowners along Dove Road, near the Vaquero Club, and throughout Keller’s northern neighborhoods are asking whether now is the right time to sell, before new supply shifts the competitive landscape. Having closed over 148 transactions across the Dallas-Fort Worth Metroplex, we can tell you that the answer is more nuanced than a simple yes or no.
How Entrada’s Residential Units Compare to Westlake Resale Inventory
Here is what most homeowners miss when they worry about Entrada flooding the market: this development is not competing with your home on price.
The La Cima townhomes are pricing around $3 million per unit. The 10 condo units in the new mixed-use building at 49 Arta Drive will likely command premium pricing given their mixed-use location. These are luxury lifestyle products targeting a very specific buyer, someone who wants a walkable, resort-style community with restaurants, offices, and entertainment at their doorstep.
Meanwhile, Westlake’s median home sale price hit $3,940,000 in July 2026 at approximately $751 per square foot. Homes are selling in an average of 64 days on market, down from 91 days last year. And 54 homes traded in July alone, up from 50 the prior year.
What does that actually mean for you? If you own a custom estate on a multi-acre lot near Vaquero Club Drive or along Stonebridge Road, your buyer is not the same person shopping Entrada condos. The product types are fundamentally different. However, if you own a property that could be considered comparable in price and lifestyle to what Entrada offers, that is where the conversation gets more strategic.
One couple we worked with in Keller was initially panicked about the development activity happening south of Dove Road. After we walked them through the comp data and showed them that their $750,000 ranch-style home on a half-acre lot was attracting a completely different buyer demographic than Entrada’s $3M townhomes, they decided to stay put and focus on strategic improvements instead of a reactive sale.
The Circle T Data Center Factor for Westlake and Keller Homeowners
Entrada is not the only development reshaping the conversation. The proposed Circle T Data Center Campus has become one of the most talked-about projects in the Westlake and Keller area, and it highlights how future land use decisions can influence your real estate timing.
The Westlake Planning and Zoning Commission approved the site plan for this approximately 87-acre development along U.S. Highway 377 near the Keller city limits. The project could encompass about 3.83 million square feet of commercial space, with up to four 300,000-square-foot buildings planned. Some Keller homes would be located about 506 feet from the nearest building, which has understandably raised concerns about noise, water use, traffic, and property values.
The Planning and Zoning Commission added conditions requiring additional landscaping, sound barriers, and visual screening. But the project still needs Westlake Town Council approval, and many residents are waiting to see what happens next.
From a real estate perspective, large commercial developments can have mixed effects. Properties immediately adjacent to major infrastructure projects may receive additional buyer scrutiny, while the broader community could benefit from increased tax revenue and infrastructure investment. What we tell our clients is this: purchasing or selling a home is not just about the property itself. It is about understanding what is planned around it. Reviewing future development, zoning changes, and community plans provides valuable insight before making any long-term decision.
Current Westlake and Keller Market Conditions That Should Shape Your Decision
Before you make any move, you need to understand the numbers driving your local market right now.
Westlake’s current position:
- Median sale price: $3,940,000 (July 2026)
- Price per square foot: approximately $751
- Days on market: 64 (down from 91 last year)
- Home values up 5.3% year over year
- Total active inventory: 39 homes, down 27.8% compared to last year
- Sale-to-list ratio: 99.69%
Keller’s current position:
- Median sale price range: $449,000 to $655,788 depending on the data source and timeframe
- Active inventory: 473 homes, up 6.5% year over year
- Sale-to-list ratio: 98.2%
- Homes in the $500K to $800K range experience the strongest buyer demand
- Luxury properties above $1.2M generally have longer absorption periods
So what is the real risk here? Westlake inventory is actually down nearly 28% year over year, and homes are selling faster than they did last year. The market is not showing signs of oversupply. Keller is seeing modest inventory growth, but demand in the core price bands remains strong, especially for families drawn to Keller ISD’s 8 to 9 out of 10 GreatSchools ratings.
Strategic Timing: When Selling Before Entrada Makes Sense (and When It Does Not)
With 6 years of experience and recognition as a D Magazine Best Real Estate Agent since 2020, we have guided homeowners through market transitions like this before. Here is our honest assessment of when selling ahead of Entrada’s completion makes strategic sense.
When selling sooner could work in your favor:
- You own a property in the $2M to $4M range that could be directly comparable to Entrada’s luxury offerings
- You are near the Highway 114 and Davis Boulevard corridor and your views or traffic patterns will change
- You are planning to relocate anyway and want to capitalize on the current 5.3% appreciation trend
- You own a condo or townhome-style property in Westlake that will face direct competition from Entrada’s units
When waiting may be the smarter play:
- You own a custom estate on acreage near Vaquero Club Drive or along Ottinger Road, where Entrada’s product is not comparable
- Your home’s value is driven primarily by Westlake Academy enrollment access, a factor Entrada does not change
- You are in Keller’s $500K to $800K sweet spot, which is an entirely different market segment
A family we recently helped in North Fort Worth was weighing whether to sell their Keller home before the broader development wave hit. After analyzing comps and absorption rates, we helped them price strategically at $685,000. Their home went under contract in 22 days with multiple offers, proving that well-positioned resale homes in Keller are not losing ground to mixed-use development several miles away.
The Bigger Picture: Westlake’s Economic Engine Is Growing
It is easy to focus on inventory risk and forget the demand side of the equation. Westlake is not just adding homes. It is adding jobs. The Charles Schwab headquarters will employ over 6,000 workers upon completion. Fidelity Investments already has over 5,000 employees on its 300-acre campus. Deloitte University brings in 45,000 guests annually. And Front 44, the 44-acre mixed-use development by Hillwood at SH-114 and SH-170, is adding even more commercial density.
The Dallas-Fort Worth area added an estimated 40,000 to 50,000 jobs last year, with over 120 companies relocating to DFW in the past five years. For Westlake specifically, this corporate gravity creates sustained demand for luxury housing that most new residential development struggles to satisfy. Entrada is adding supply, yes, but the economic infrastructure supporting demand is growing even faster.
Mortgage rates hovering around 6% to 6.3% throughout 2026 are also keeping a floor under buyer activity. These are not the sub-4% days, but they represent meaningful relief from recent peaks above 7%.
Frequently Asked Questions
How many residential units will Entrada add to Westlake?
Entrada’s master plan includes over 300 residential units with a mix of single-family villas, townhomes, and condominiums across its 85-acre footprint. The La Cima townhomes currently under construction include 18 units with foundations in progress. At approximately $3 million per townhome, these units target the ultra-luxury buyer and will roll out in phases rather than all at once.
Will Entrada lower my Westlake home’s value?
There is no current data suggesting Entrada is suppressing values. Westlake home values rose 5.3% year over year, and days on market dropped from 91 to 64. The development’s luxury price points actually reinforce the area’s premium positioning rather than undercutting it. Properties most at risk would be those in the same price and product category as Entrada’s offerings.
What is the Circle T Data Center and how does it affect Keller homes?
The proposed Circle T Data Center Campus is an approximately 87-acre, 3.83 million square foot commercial development along U.S. Highway 377 near the Keller city limits. Some Keller homes would sit about 506 feet from the nearest building. The project awaits Westlake Town Council approval, and conditions for landscaping, sound barriers, and visual screening have been added.
Is Westlake inventory increasing or decreasing in 2026?
Total homes for sale in Westlake were 39 as of recent data, which is down 27.8% compared to last year. Despite the Entrada development, active inventory has actually tightened. Homes are also transacting faster, with average days on market falling from 91 to 64.
How does Keller’s market compare to Westlake’s right now?
Keller operates in an entirely different price tier, with median sales around $449,000 to $655,000. Keller has 473 active listings (up 6.5% year over year) and a sale-to-list ratio of 98.2%. The strongest demand sits in the $500K to $800K range, driven largely by Keller ISD’s top-rated schools.
When will Entrada’s restaurants and commercial spaces open?
Restaurants including Primos, Dahlia, and Parliament are ready but the developer is waiting to open them until the service road connection to Highway 114 is complete. The parking garage is 95% complete and expected to open by summer 2026. The View office building near Primrose Academy should open by fall 2026.
Should Keller homeowners worry about Entrada’s impact?
Keller homeowners in the $500K to $800K range are in a fundamentally different market than Entrada’s $3M townhomes and luxury condos. The primary concern for Keller residents is the Circle T Data Center proposal along Highway 377, which would be physically closer to Keller neighborhoods than Entrada.
What schools serve the Westlake and Keller area?
Westlake Academy, a K-12 International Baccalaureate charter school rated 9 out of 10 on GreatSchools, is the crown jewel. Carroll ISD (Southlake) and Keller ISD also serve boundary areas, both carrying 8 to 9 out of 10 ratings. School quality is a primary driver of home values in both communities.
How long are Westlake homes taking to sell in 2026?
Westlake homes are currently averaging 64 days on market, a significant improvement from 91 days the prior year. The sale-to-list ratio of 99.69% indicates that sellers are achieving near-asking prices when properties are priced correctly. Luxury homes above $1.2M generally have longer absorption periods.
What is the best pricing strategy for selling in Westlake right now?
Success in the 2026 market requires realistic pricing and strategic preparation. With 50% of listed Westlake homes dropping their price at some point, overpricing carries real risk. Well-maintained homes in desirable locations near Vaquero Club Drive, along Dove Road, or within Westlake Academy’s enrollment zone continue to attract strong buyer interest at market-accurate prices.
The Bottom Line
Entrada is changing Westlake, but it is not flooding it. The development’s luxury price points, phased construction timeline, and mixed-use format mean this is not a traditional inventory surge. If you own a custom estate or a home in a price tier well above or below Entrada’s offerings, your urgency to sell is driven by personal goals, not competitive pressure.
If your property does overlap with Entrada’s product type, or if the Circle T Data Center proposal affects your proximity to commercial development, a proactive selling strategy in 2026 could position you well ahead of any future shifts. Before making your decision, consider whether it’s the right time for you to buy or sell based on your personal circumstances.
As local real estate professionals with 84 five-star reviews and recognition as a D Magazine Top Real Estate Team, we help Westlake and Keller homeowners make confident decisions based on both today’s data and tomorrow’s opportunities. Whether you are buying, selling, or simply keeping an eye on what is happening along the 114 corridor, understanding the bigger picture is how you protect your investment. Reach out to our team at Unlocking DFW Realty at 214-509-8094 to talk through your specific situation.
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